What I’ve Done with Social Content & Ads

With over 6 years of professional experience in social content and paid media, I’ve learned what actually drives performance—not just engagement.

I’ve helped brands:

• Triple social views through strategic content production
• Drive local awareness and foot traffic for stores that previously had little to no visibility
• Execute product-focused content strategies that resulted in 4× sales increases for struggling brands
• At Bish’s RV when products were not moving well my team would work with inventory build a content plan and help move the inventory

When social content is done intentionally and strategically, it becomes one of the most powerful traffic drivers available. Today, social content isn’t optional—it’s a must-have for generating awareness, leads, and sales.

What I’ve Done with Blogs & Email Marketing

Many businesses underestimate blogs and email—but when done correctly, they are some of the highest ROI channels available.

At Bish’s RV, a focused blog strategy increased year-over-year Google traffic by over 30%, while simultaneously reducing paid spend—saving the company thousands of dollars in acquisition costs.

Email, when paired with the right messaging, flows, and automation, can become a major revenue driver:

• Properly built email programs can account for 25–30% of total monthly revenue
• At Tuff Jug, I built a funnel that captured emails with a compelling offer, educated subscribers through strategic content, and converted them through targeted email flows—generating over $100,000 in revenue in a single month

Blogs bring in traffic.
Email turns that traffic into revenue.

What I’ve Done with Website UX & CRO

Sometimes the problem isn’t traffic—it’s what happens after people arrive.

Even the best ads and content can fail if website flow, messaging, and UX create friction. That’s where conversion rate optimization (CRO) comes in.

By identifying and fixing key UX and funnel issues:

• Small changes can create massive revenue impact
• Increasing a website’s conversion rate from 1% to 2% can effectively double revenue from the same traffic
• Higher conversion rates reduce the need for additional ad spend and retargeting—saving money while increasing profit

At Incubator Warehouse I was able to use data to find the stage in which most customers are dropping off, and optimize the user expeirnce to increase the conversion percetnage.

Optimizing what you already have is often the fastest path to growth.